You may not have heard of the Mandela Effect as a term, but when you look at some of the examples below, you will probably realize that you have been affected by this phenomenon yourself in some ways.
In a few words, the Mandela Effect is a term referring to a situation where a lot of people believe that a specific event has occurred when it actually hasn’t.
It may sound confusing, but once you read this description of the origin, the explanations for it, as well as see some of the famous examples, the term will become pretty clear.
So, read on to find out more about this unique phenomenon that affects many of us and has had an impact on our perception of certain historical events, the mass culture, as well as some names and brands we are all familiar with…or at least we think we are.
The origins of the Mandela Effect
The term “Mandela Effect” was first coined by paranormal researcher Fiona Broome in 2009. It was then when Broom started a website which deals with her observations of this phenomenon.
The idea behind the name and the Mandela Effect’s entire concept occurred to Broome when she was at a conference discussing how she remembered the sad passing of the former South African political leader and anti-Apartheid revolutionary during his political imprisonment in the 1980s.
Only after many of the other conference attendees shared their own similar memories of this tragedy, she was shocked how many people were absolutely certain that this was actually what had happened. Many of them remembered his widow’s speech at his funeral and all the news coverage from those years.
The truth is, Nelson Mandela was actually released from prison in 1990 after serving 27 years, and he then proceeded to become the President of South Africa from 1994 to 1999.
Nelson Mandela passed away from a respiratory illness in 2013 at the age of 93.
As a result, Fiona Broome decided to delve deeper into this phenomenon, where so many people remembered the same details and the same event even though it had not happened that way.
The term reemerged in the famous New York crossword puzzle in June 2019, with the following definition: “a recent refinement of false memory that typically refers to pop culture or a current event references.”
While Broome explains this effect as proof that people exist in alternate realities where alternative versions of actual events exist, many psychologists claim that this effect is caused by memory distortions, also known as the “misinformation effect.”
This occurs when you learn more information following an event that can distort the way you remember it.
It is often compared to the feeling of déjà vu, which is caused by an unintentional distortion of our memory, otherwise known as confabulation.
In the case of Mandela, the possible event which causes this memory distortion was the death of Steve Biko, who was another famous anti-apartheid activist from South Africa, which did occur in the 1980s.
Others are firm believers that the Mandela Effect is linked to the Large Hadron Collider, the flat-Earth theories, and the rupture of the continuum of space-time, and other similar conspiracy theories.
Features of the Mandela Effect
The major feature which distinguishes the Mandela Effect from the conspiracy theories is that the former does not attempt to find or create any answers.
The specific features of this phenomenon include:
- An occurrence of false memories
- A false contextualizing of an actual event
- A distortion of existing memories
- Remembering incorrect spelling and ignorance of linguistics
While in most cases, the events and subjects which are affected by the Mandela Effect are more of fun facts and do not have the significance to impact the course of history. But in case the effect can overtake an event, which is important enough for human history. It may cause serious panic among the people who are struggling with finding the truth.
In the latest decades, the Internet has played a large role in spreading misconceptions and creating false memories. Many people have formed their online communities and social groups with others sharing their beliefs in the common falsehood, which can have an even more negative effect on their views of the actual facts.
Some of the most famous examples of the Mandela Effect
Even if you know that Nelson Mandela actually passed away from an illness at the old age of 93, you may still have fallen “victim” to the Mandela Effect. Read through our examples, and we are pretty sure that you will be surprised by some of the facts that you learn and how they differ from what you have believed up until now.
The Ford logo
Have you noticed the curve at the end of the “F” in the Ford logo? If you haven’t, you are not alone. Some people believe that this flourish has only been added to the logo recently. The truth is, it has been on the original logo of the company ever since the 1990s.
The possible explanation for this misconception is that we are used to seeing the letter F without the added embellishment, which is how we remember it, and which is why most of us are surprised to find that “hidden” curled end.
The JFK assassination car
Do you remember how many passengers there were in the car when US President John F. Kennedy was assassinated in Dallas? Even if you are too young to remember the actual events, it is likely that you have seen footage and films about this tragedy.
The fact is, there is a common misconception that there were only four passengers in the car – two on the front and JFK and Jackie Kennedy on the back.
The truth is, the passengers in the car were six. These included the driver, the secret service agents Roy Kellerman and Bill Greer, as well as Texas Governor John Connally and his wife Nellie Connally, and also President Kennedy and Jackie Kennedy.
The possible explanation behind this common misconception is an ignorance of the design of the limousine, which had two extra jump seats, as well as the angles from which the photos and videos of the assassination were taken, where the front passengers and the driver obscured the view to the jump seats and the Governor and his wife.
Dart Vader’s infamous “Luke, I Am Your Father.”
Just about everybody who has seen Star Wars, and possibly those who have not, know the phrase “Luke, I am your father.”
The truth is that the actual phrase used in Episode V – The Empire Strikes Back is “No, I am your father.”
Henry VIII with a turkey leg
While Henry VIII is known for his six marriages, many people clearly remember seeing a portrait of the British monarch with a turkey leg in his hand.
The fact is, there is no such portrait of the King in existence, at least not from his time.
There have been some cartoons depicting the King with a turkey leg, which could be the reason for this common false memory.
The “Jiffy” Peanut butter memory
Many people, who remember the peanut butter brand, remember it under the name “Jiffy.” In reality, the name of the brand was simply “Jif.”
The reason for this common false memory is that many people may be mixing up two popular brands from those years – Jif and Skippy.
The Evil Queen’s “Mirror, Mirror on the Wall”
No matter how old you are, if you have watched Snow White and the Seven Dwarfs, you most probably remember the famous line by the Evil Queen: “Mirror, Mirror on the wall, who is the fairest of them all?”
Well, if you remember this phrase, you have fallen for the Mandela Effect because the actual phrase from the famous Disney animated movie starts with: “Magic mirror on the wall…”
The Looney Toons mystery
You may distinctly remember the animated series which presented us with Porky Pig, Bugs Bunny, Daffy Duck, Sylvester, Tweety, and multiple other favorite animated characters named “Looney Toons,” but the actual fact is that the Warner Bros produced series were called “Looney Tunes.”
The Oscar Meyer hot dogs
Many people still claim that they remember that the famous meat production brand was spelled “Meyer,” but the truth is, the brand has always been called “Oscar Mayer” with an “a” and not an “e.”
Remember the Berenstein Bears?
You may remember the famous Berenstein Bears cartoon book and TV series? Sure, we remember them too, but the fact is, the name of the series is Berenstain with an “a” rather than Berenstein with an “e.”
Part of the reasoning behind this common mistake is that in the 1980s, students were found to be exposed to many misspelled words at school or when communicating with other children, which could have caused the wrong spelling of the name to have stuck in their memories from back then.
This is one of the most famous instances of the Mandela Effect. A large majority of the people who grew up in the 1990s believe they have seen the movie titled “Shazaam” starring comedian Sinbad in the role of the Genie back in those years.
There is no such movie, though. There is a children’s movie from 1996, but it is called “Kazaam” and stars NBA legend Shaquille O’Neal as the Genie.
The possible reason for this false collective memory is that Sinbad did take part in several family films in the 1990s, and one of them has a Kazaam preview on its VHS release.
Also, one of his movies called Houseguest pictured Sinbad coming out of a postbox, which does slightly resemble a genie coming out of a magic lamp.
Plus, the comedian also did dress up as a genie at an event he hosted in those years, which is another possible association with his role as a genie in the non-existent movie Shazaam.
The location of New Zealand
Do you know where New Zealand is? Yes, it is near Australia, but on which side is it?
Many people claim to remember that New Zealand is located Northeast of Australia, while the country is located in Southeastern Australia.
The Gremlins movie was first released in 1984 and has since become a cult classic. But even some of the most avid fans still remember that the name of the Gremlin was Spike, but the actual name of the villainous creature was Stripe.
If you have watched the M.A.S.H. TV series, you may recall that among the laughs, there were many heartbreaking deaths during the 11 seasons of the series.
Many viewers from that time remember the death of one of the main characters Cpl. Walter Radar O’Reilly is portrayed by actor Gary Burghoff.
The fact is, the character remained alive and well until his send-off episodes in season 8 of the series, and the actor was one of the two actors who took part in the M.A.S.H movie based on the series.
Curious George’s Tail
Do you remember Curious George from the kid’s books by H.A.Rey? Do you remember his long and curved tail too?
The fact is, Curious George never had a tail and was never portrayed with a tail in the books.
‘Sex and the City’
Even the greatest fans of the HBO series sometimes get the name of the series confused. While the storyline is about four ladies having “sex in the city,” the actual title of the series is “Sex and the City.”
Ed McMahon and the Publishers Clearing House sweepstakes
Do you have a clear memory of Ed McMahon appearing on people’s doorsteps to hand them huge checks and balloons after winning the Publishers Clearing House Sweepstakes?
Nope, the Tonight Show’s sidekick McMahon never made any such house calls. He endorsed the American Family Publishers instead, which was a rival sweepstake promotion. Then again, McMahon did not appear on camera during the Prize Patrol for the sweepstakes.
The Tiananmen Square Tank Man
Many people, who recall the Tiananmen Square protests in China in 1989, remember a specific harrowing scene of a sole man standing in front of an approaching tank and getting run over.
The actual fact is, the man did approach the tank and got dangerously close to it, but he was forcibly removed from the path of the tank.
The videos of this memorable incident show that the man who is still unidentified got away without being hurt or killed.
The canonization of Mother Teresa
Many people today believe that the famous catholic nun and missionary Mother Teresa was canonized by the Pope back in the 1990s while she was still alive.
The truth, though is, Mother Theresa was declared a saint by Pope Francis just a few years ago – on September 4th, 2016.
The possible explanation for this false memory is that even while she was alive, Mother Teresa was often referred to as a saint for her selfless charity work and mission.
Neil Armstrong’s Death
He may be the first human being to have ever set foot on the moon and the author of the famous phrase “That’s one small step for man, one giant leap for mankind,” but the odd fact is that a large number of people have no recollection about Armstrong’s death.
It seems that many people seemed to have forgotten that the legend passed away in 2012, while others probably let the news pass by them.
Many people believed that the astronaut could be because they saw the headlines of the news about the anniversary of Armstrong’s death a year or so later.
Reverend Billy Graham’s Death
Many people are not sure where to place the televised funeral of evangelist Reverend Billy Graham in the years, even though it happened just in February 2018.
Some even swear that they remember watching the funeral on TV at least a decade ago.
Abe Vigoda – is he alive or dead?
Yes, the famous actor did sadly pass away in 2016, but the fact is there have been multiple reports of his death from different media outlets in the last three decades prior to his passing.
The Lindbergh Baby case
When the 20-month-old baby of aviator Charles Lindbergh was kidnapped back in 1932, the story became a media sensation.
Many people still believe that the case remained unsolved.
The fact is that the body of the toddler was found about 2 months later, and the kidnapper and killer were caught and sentenced to death for this horrible crime.
Patrick Swayze’s battle with cancer
Although the talented actor succumbed to pancreatic cancer in 2009, there are a number of people who claim that they distinctly remember reading or hearing about the actor beating cancer and recovering.
The Challenger Space Shuttle explosion
The actual tragedy of the Challenger Space Shuttle exploding just 73 seconds after liftoff occurred on January 28th, 1986, and was even televised and shown live on TV. But there are still numerous people who believe that the incident occurred in 1984 or 1985.
The possible explanation for this misconception is the fact that the Challenger Shuttle did have several successful missions before the fatal incident in 1986.
Leonardo Di Caprio’s first Oscar
Many people think that talented actor Leonardo Di Caprio had scored an Oscar win long before he finally did in 2016. The actor has had five Best Actor nominations through the years, but he finally went home with the Academy Award for Best Actor for his role in The Revenant in 2016 when he was nominated for the sixth time.
Sally Field’s Oscar acceptance speech
You have probably heard one of the most famous lines from an Oscar acceptance speech made by Sally Field, who enthusiastically says: “You like me, you really like me!”
The fact is that the actress who won a Best Actress Academy Award in 1985 for the movie Places in the Heart actually said: “I can’t deny the fact that you like me, right now, you like me!”
The famous and much-loved footwear brand maybe around since the early 199s, but a lot of people do not know how to properly spell the brand’s name.
While some believe it is Sketchers, the truth is that the name does not have a “t.” It is simply – Skechers.
The famous odor removal spray may be a household name, but quite a few people believe that its name is spelled “Febreeze.” The fact is, it has always been “Febreze.”
The reason for this common mistake is that Febreeze sounds like a fresh breeze, which is close to what the product offers.
I Love Lucy’s “splaining”
One of the most popular programs since television exists, Lucy and her husband Ricky Ricardo, starring in I Love Lucy, have made generations of viewers laugh.
While some remember the famous catchphrase by Ricky Ricardo as “Lucy, you have some ‘splaining to do,” this actual sentence was never uttered in the series. Instead, Ricky has been filmed saying “Splain that if you can” and “Lucy, ‘splain” instead.
Do you enjoy eating Fruit Loops for breakfast? Did you know that Kellogg‘s breakfast cereal has actually always been spelled and called “Froot Loops”?
The Fruit of the Loom Logo
If you have to describe the Fruit of the Loom logo right now, what would it be – a cornucopia with spilled fruit or simply a pile of fruit?
If you think the former is the right answer, then you are wrong. The logo has never had a cornucopia or basket in it. It is simply a pile of colorful fruits.
Mona Lisa’s smile or frown
There are many theories about the most famous painting in the world, with some people believing that the original painting by genius Leonardo da Vinci once had a more obvious smile than today’s painting.
Many believe that the portrait is of a woman frowning, rather than defining the facial expression more correctly as a smirk.
The location of Disney World’s Cinderella Castle
If you have ever been to Disney World, do you remember where the castle is located? Some people recall that the Cinderella castle is right next to the entrance of the park.
But it is actually just beyond the iconic Main Street of the Magic Kingdom.
Gandalf’s famous phrase, “Run, You Fools!”
Remember the dramatic moment when Gandalf says, “Run, you fools!”. The truth is that before his treacherous fall, the Lord of the Ring’s character is actually saying, “Fly, you fools!”
There has been a lot of discussion about this, and some believe that Tolkien used the word Fly as in to “Escape” or “Flee” but in a more urgent manner.
C-3PO is all gold, right?
This is one of the Mandela Effects which has tricked even the most avid Star Wars fans. You know C3PO, right? He is the all-gold robot and one of the main characters of the famous movie saga. But is her really all-gold?
Nope, the fact is, the droid’s right leg is silver below the knee.
This is something that you would most probably miss unless you are specifically aiming to see this small detail.
Tom Cruise’s famous dance in Risky Business
The infamous scene where young Tom Cruise is dancing in a dress shirt and underwear and white socks, and of course his Ray-Ban sunglasses, is something which is still recreated today in modern TV series, and often as Halloween costumes.
But is this memory of yours correct?
Well, the shirt, the underwear, and the socks are right, but the actor is dancing without sunglasses on.
The common mistake is most likely due to the movie poster where he is pictured with sunglasses.
Do you feel your hair raising when you hear the creepy “Hello, Clarice” uttered by actor Anthony Hopkins who brilliantly portrays the cannibal Hannibal Lecter in The Silence of the Lambs movie?
Well, yes, the performance of Hopkins is absolutely brilliant and convincing, and so is that of Jody Foster in the role of Clarice, but the actual phrase from that iconic scene is simply “Good morning.”
The reason for this misconception is the melodic tone that Hannibal Lecter uses every time he says the name “Clarice,” which has probably stuck in almost everybody’s memory.
101 Dalmatians and villain Cruella’s last name
The plot of 101 Dalmatians is about a huge litter of dogs trying to escape from villain Cruella DeVil who is planning on making fur from their coats.
A large percentage of the people who have seen this Disney classic still insist that the proper spelling of the name is Cruella DeVille.
In actuality, it is Cruella DeVil, which is a pretty fitting name for the cruel lady.
Mr. Rogers’s Theme Song
When you think of the catchy Mr. Rogers’s theme song, you probably remember it as “it’s a beautiful day in the neighborhood,” but in reality, the text of the song is “it’s a beautiful day in this neighborhood.”
The fact is, even now that you know the correct text, you will most probably still continue singing it incorrectly, right?
The Flintstones Has Two T’s
Even though you have probably been pronouncing the name of this beloved Stone Age animated family as the Flinstones, the actual name is Flintstones, which makes sense – Flint and Stones.
You may think that Smokey the Bear is the actual name of the famous American advertising icon. Still, in actuality, the bear, which was depicted in a public announcement campaign for wildfire prevention, was called simply “Smokey Bear.”
Mr. Monopoly and his monocle
The mascot of the game Monopoly, Rich Uncle Pennybags, also known as Mr. Monopoly, is often remembered by people wearing a top hat and a monocle. But the truth is that he has never worn a monocle.
This mistake could be explained by the similar-looking Mr. Peanut, who is the Planter’s snack food mascot and who sports a monocle and a top hat.
The real number of U.S. States
Well, this should be a pretty obvious one – there are 50 states in the US. So why do some people recall being taught that there are 51 or 52 states?
This could be due to confusion caused by the added territories to the US, like the Virgin Islands and Puerto Rico.
Pikachu is the most recognizable of all Pokémon characters, but many people recall that the character has a black zigzag detail on his tail.
The fact is that the tail of Pikachu is all yellow with no black zigzag detail on it whatsoever.
The Hyphen in KitKat
Kit-Kat may sound and look all-natural to you, but in reality, our favorite chocolate bar has never had a hyphen in between Kit and Kat. It is actually written together – KitKat.
Cheez-It or Cheez-Itz?
You love Cheez-Its, and you have always thought these delicious baked snacks are called Cheez-Itz, but you are wrong. The name of the brand is Cheez-it without the “z.”
We all love Oreos, and especially the ones with the double creamy stuffing, but did you know that the name of these cookies is actually Double Stuf Oreo, and not Double Stuff Oreo with two “f”’s at the end?
This is a mistake that actually defies logic. There is no explanation why so many people believe that chartreuse color is a magenta-pink color, when in fact, it is a shade of green.
The yellow-green color gets its name from the liquor bearing the same name – Chartreuse, which, as you guessed, is green or yellow.
If you have ever used Wite-out to correct a spelling or typewriter mistake, then you are probably one of the many people from these years that believed that the correcting liquid was called White-out, while it is simply Wite-out.
Forest Gump’s famous “Life is Like a Box of Chocolates”
This is one of the many memorable phrases from this movie, starring Tom Hanks as Forest Gump, and while this phrase appears in some of the promotional materials for the movie, in the actual film, Forrest Gump says, “Life was like a box of chocolates.”
The different theories and explanations behind the Mandela Effect
As mentioned earlier in this article, there are several different theories and examples for the so-called Mandela Effect, some of the more science-based, and others not so much.
According to the originator of the term Fiona Broome, the phenomenon is caused by the “multiverse,” which means that there are multiple realities in the different parallel universes, with variations of people, events, and objects.
When these multiple different universes happen to cross paths accidentally, such incorrect shared memories and moments occur.
Science, though, has another explanation for the Mandela Effect phenomenon. According to neuroscientists, psychologists, and other scientists, human memory is simply unreliable.
Unlike the modern digital technologies, hard drives, and other storage options that keep every piece of data secure and unchanged, our brains are designed to store the memories nearby similar memories in neurons that are in close proximity one to another.
When a person recalls a memory, these brain cells can change the complicated interconnections between the neurons, and this can not only allow adding new information to them but also can cause false memories from emerging due to the wrong connections.
We may think that by recalling old memories, we actually solidify them, but scientific proof shows that often when recalling a memory, another memory is triggered in the process, which can cause the intertwining and mixing up of two or more memories into one.
Also, we are prone to confabulation, which is an unconscious misinterpretation or error regarding a particular memory. Confabulation can happen when the brain is attempting to fill in the missing information in incomplete memories. And even if you remember something and believe it is true, the memory may be altered by emotional responses and details which have been added later on. This is a phenomenon that is mainly evident in people who have suffered brain damage or have Alzheimer’s, but it can affect completely healthy brains too.
Why the Mandela Effect causes collective false memories
So, you may be bad at remembering dates and history, but how about the fact that there are so many other people who also remember the same events the wrong way?
According to a psychology study in 2016, about 88% of the US citizens asked to fill out an online survey picked Alexander Hamilton as one of the Presidents of the USA from a list of choices.
In fact, the results of the survey showed that Hamilton was picked more than some of the actual US Presidents like Chester Arthur and Franklin Pierce.
The explanation of the research team was that many people had used the contextual association to form the same incorrect memory. It is a fact that Hamilton was the first US Secretary of the treasury, and as such, was associated with several of the early US Presidents. There was also a hit Broadway show titled Hamilton, which is another reason why such a large percentage of the people asked mistakenly placed him in the list of Presidents.
According to some psychologists, suggestibility is a common tendency to believe what others are suggesting is true. This is why in court, lawyers are prohibited from asking leading questions that suggest one specific answer.
Plus, with the advent of the Internet, human error can very easily be dispersed and magnified in a matter of minutes, hours, and days. So, if someone online claims something false but seems to offer details and proof for it, many others can easily start believing the claim.
The alternate realities theory
The person who coined the term Mandela Effect, the paranormal researcher Fiona Broome supports the theory based on quantum physics about alternate realities causing this phenomenon.
According to the supporters of this theory, there are different alternate realities and even different alternate universes where the people, events, and objects differ. When these realities or universes somehow become intercrossed, then the same memory gets mixed up in the different timelines to create one false collective memory of a particular event.
While this theory is pretty far stretched, there is no scientific way actually to rebuke it.
Many people have joined the Mandela Effect online communities to discuss this theory, and it seems that the conspiracy theories and the mystery and excitement of the unknown are attracting more and more followers of the alternative universe theory as the cause of the Mandela Effect.
The false memories theory
The wrong memory theory is a much more realistic and likely explanation for the phenomenon known as the Mandela Effect.
If we take the previous example with the large percentage of people mistakenly believing that Alexander Hamilton was President of the US, then it makes sense that according to neuroscientists, the memories we have from what we have learned and read about Hamilton are pretty surely stored near or exactly where the memories of all the Presidents of the US in our brains.
The framework where similar and context-related memories are stored in the human brain is called a schema. And how the separate memory traces are stored is called an engram.
So, when the people in the survey were asked to recall Hamilton and the US Presidents, the neurons which are located close together are set off, and due to their close interconnectivity in the schema, the memory becomes distorted.
Scientists claim that in case memories are recalled and not remembered correctly, they can gradually become influenced in a way that eventually will make them incorrect. So, it turns out, human memory is not 100% reliable or foolproof.
So, according to this scientifically based theory, the explanation behind the Mandela Effect is most likely due to the imperfections of the human memory rather than due to existing parallel universes.
The theory of the role of the internet
For several decades, the Internet has changed how we communicate, how we live, and just about every aspect of our lives.
It comes as no surprise that it can also influence the way we remember events and things.
With the advent of the digital age, the instances of the Mandela Effect affecting large groups of people seem to be increasing.
Because the Internet is such a powerful and instant way to spread all kinds of information around the world, there is a huge potential for spreading falsehoods and misconceptions as well.
There are many groups and online communities which seem to get together around these online viral falsehoods, and when they all agree that they are true and further insist on the existence of proof and facts for them, then what started as an imaginary or false event or news, starts seeming completely true and realistic.
A study that covered over 100 thousand stories covered and discussed on Twitter for the last 10 years came to the shocking conclusion that rumors and hoaxes actually won over the real facts and the truth in over 70% of the cases every time.
And this was a study of news spread and discussed by actual users with actual accounts rather than bots.
If you now go ahead and do an online search on any of the examples of the Mandela Effect we have provided you, you will see so many false entries claiming that what we falsely believe is true is actually true.
The memory-related concepts theory
It is a fact that information you learn after an event can affect how you recall it later on. For example, according to many studies, suggestions made by a researcher can affect the recollection of an event by the participants. And thus, the way a question is asked and the potential answers which are given can affect the reply of the people who are taking part in the study.
This is one of the main reasons why lawyers are forbidden from asking questions, which may suggest a specific answer when questioning the witnesses in court.
This theory is based on the idea of Priming. Priming is the number of factors that happen prior to an event and which can affect how you remember it after that. It is also often called presupposition or suggestibility.
For example, simple changes in the wording of a question can change the way a witness responds to them. The question “Did you see the red van?” is suggestive, while “Did you see a red van?” is not so. Also, asking someone “How tall a person was” is different from asking them, “How short the person was,” and the responses to the same question can be quite different.
Even if we genuinely believe that our memories are accurate, many times, this is not the case.
There is also the concept of “filling in the blanks,” also known as confabulation, which can affect our memories. This happens when the brain is trying to fill the missing gaps in a certain memory in order to recreate them and make sense of them. While confabulation is not conscious lying, it is a common phenomenon that can cause us to remember specific details of an event that never existed.
Confabulation tends to intensify as we age.
Today, the Mandela Effect is still hotly debated, especially online. There are multiple websites and numerous communities and groups which are dedicated mainly to the conspiracy theories related to the phenomenon.
People seem to be fascinated by the futuristic and mysterious idea that we are living in parallel universes and realities, where things are different, and any crossing from one reality to another causes phenomenons like collective false memories.
We are more inclined to believe that this intriguing effect is mainly due to the imperfections of the human brain and to the specifics of human psychology rather than to paranormal events.
But of course, it is up to you to decide which theory is true.
The only thing we can all agree on is that there are some common collective false memories that exist regarding certain historical figures, celebrities, pop culture, product brands, and others which affect large numbers of people, which is pretty intriguing, and that the so-call Mandela Effect definitely deserves being researched further.